We weren't able to make a video this week, so we thought it was the perfect time to show you this video, which we made when we were just starting out. Before we launched food52, we tested our concept by holding themed recipe contests for friends and family. Just as we do now, we picked the finalists, and then they voted on the winners. Although it was a smaller pool, the submissions were top-notch, and the winners will be going into the food52 cookbook.
This video is of us making Secret Cookies. It was submitted by Merrill's mother, Veronica, and it truly is an excellent recipe. For the video, we were lucky enough to be able to work with Joel Tomar Levin, a young New York filmmaker, who added lots of cool features like a soundtrack and the credits reel at the beginning. We hope you enjoy it! (Oh, and there are a couple more of these to come in the weeks ahead.)
9 Comments on Secret Cookies Video:
You are definitely more serious in this one, the video is cool and the cookies look great. Now, to find a patterned bowl and cool sanding sugar. They are pretty enough to serve at a party.
I especially like flattening the balls out! Perfect for stress-relief, call them tension-relieving cookies!
Amanda is a co-founder of Food52.
added over 2 years agoJust watched this after not having seen it for many months. We were so grave, so very serious about our task. Now, apparently, we just make cocktails and hang out.
I noticed the difference, too! How funny. By the way, without even opening my china cabinet, I found two great bowls with designs on the bottom to use to imprint these. One is an Arcoroc "everyday" dessert bowl with a diamond star pattern and the other is an unidentified flat glass dish with a simpler starburst pattern. Really love this recipe and the new technique!!
Merrill is a co-founder of food52.
added over 2 years agoI actually use the lid from a big glass jar that originally held chocolate turtles from Koeze - it has a starburst pattern on it and works perfectly.
That was great! Can't wait to see the rest of these :)
I LOVE this video!
The cookies look lovely; perhaps I'll make them tomorrow!
Wonderful video . . . especially the sound! Can't wait to see the ones to come. And the recipe is nice, too! Love the trick of using the cut glass to make the design. Will have to remember that one . . . .what a great idea.
Merrill is a co-founder of food52.
added over 2 years agoIt really is a great trick. I made these cookies using blue sanding sugar for a Hanukkah potluck this year, and they looked beautiful.
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